GRISAILLE, a blog


Archive for the ‘Graphic design’ Category

Color and perspective in Photoshop

Wednesday, April 28th, 2010

I recently had to create a mockup of a customized trailer for a marketing piece. This was a piece intended to launch the product line, so the first trailer had yet to be built. All we had was a picture of a similar trailer:

trailerbefore

My task was severalfold:

1. Remove the door and put an ATM in its place;
2. Add lettering to the front and side;
3. Change the color while retaining the underlying reflections and texture.

First, I removed the door:

trailernodoor

Here’s the final result (the image is a little forced on screen, as the colors and saturation were adjusted for print):

trailerafter

Removing the door involved careful use of the Clone Stamp tool, both to make it seamless and to replicate the rivet lines.

To add the ATM, I used a picture with a somewhat similar perspective and adjusted it to match using the Vanishing Point filter. Then I threw on a subtle drop shadow oriented to match the prevailing lighting.

For the color, I drew a path, knocked out a hole for the sticker in the bottom right, and filled it with orange. I gave the layer a Soft Light blending option so the underlying rivets, texture and reflections would show through. Then I replicated the layer four or five times to get a deep enough orange.

For the type, I combined the previous two techniques. I rasterized the type layers, then used the Vanishing Point filter to match perspective.

I couldn’t just apply a Soft Light blend to the rasterized type, because it would blend with the orange background instead of giving me the mostly white color I was looking for. Further, I wanted the letters to reflect a little less than the orange background.

So with the magic wand I selected the type outline, and used that to copy the underlying part of the original picture and move it to its own layer, which I inverted using Image->Adjustments->Invert. That gave me a non-orange background for the type. I then gave the type layer a Soft Light blending option and duplicated it several times. That gave the white lettering a slightly different hint of the underlying texture.

I’m pretty happy with the result. The technique of using multiple layers of color lets you build up some pretty dense tones while allowing a lot of texture to shine through.

Insights 2009

Thursday, February 19th, 2009

How dare you assume I want to parlez-vous with you?

Every year, the Walker Art Museum hosts Insights 2009, a lecture series on graphic design.

This year’s series starts March 10, and appears to be well worth attending. The theme this year is typography.

On March 10, the series kicks of with local type designer Process. Besides doing custom type for publications such as the New York Times Magazine, their fonts have been used for brand-identity purposes by the likes of NBC and Nokia phones.

On March 17 we’ll hear from David Reinfurt, a New York-based designer whose low-fi, avant-garde designs inform his work for O-R-G and Dexter Sinister. Like him or hate him, he’ll get you thinking about the purpose and meaning of design.

On March 24 it’s Experimental Jetset, a Dutch firm that has practically fetishized the use of Helvetica. They did the word balloons at the top of this post, but a better example of their simple-but-eye-grabbing work is shown below. You can read about the design here.

Poster designed by Experimental Jetset for Akademische Mitteilungen, a German magazine.

Poster designed by Experimental Jetset for Akademische Mitteilungen, a German magazine.

Finally, on March 31, comes Ellen Lupton, a Baltimore-based designer who, as director of the Graphic Design MFA program at Maryland Institute College of Art, curates exhibitions intended to introduce design to a broader audience. She teaches a course on “design writing”, intended to develop the skill with words that so often gets overlooked by our visually-oriented industry.

A series ticket costs $70 ($48 for Walker/AIGA members), or you can buy a ticket to an individual lecture for $20 ($15). If you’re a student you can buy individual tickets for $10, which ends up being cheaper than buying even a discounted series ticket. Click on one of the Walker links above for details.

I’m planning on attending at least two of the lectures, depending on my schedule. So if you’re going, drop me a line: we can meet up and say “hi” either before or after.

New freelance job web site

Saturday, February 14th, 2009

Here’s another place to look for freelance work: GraphicDesignFreelanceJobs.com.

Founded and run by several graphic designers, it similar to competing sites such as Lime Exchange or FreelanceDesigners.com — but unlike Lime Exchange in particular, you won’t spend so much time competing with cut-rate firms in India.

Further, it aggregates job listings from multiple sources rather than a small pool of registered users, and you don’t have to create an account to use it.

2009 One Show awards

Saturday, February 14th, 2009

It’s early 2009, and that means awards season, where designers submit their best work of 2008 in hopes of recognition and maybe some cash.

The One Show, now in its ninth year, is a well-regarded advertising and marketing award with a separate category for design. The deadline for entry is Feb. 27.

The entry fee is steep — $300 for a single entry, $500 for a campaign of 3-5 ads — but the payoff in recognition if you win makes it a worthwhile effort if you’ve got something truly kick-ass.